What Makes Us Different

Objectivity

Pure fee-only advisor, no proprietary products, no loads, commissions or placement fees.

Customized Approach

Investment portfolios are individually tailored for each client.

Cost Conscious

Our commitment to "open architecture" permits us to always pursue optimization of clients' portfolio at lowest available cost, pricing our competitors cannot offer.

Trust

100+ client relationships, several multi-generational relationships exceeding a decade in length.

Experience

Founder J. Derek Imes has 10 years of experience in financial services at two large investment banking and brokerage firms in addition to founding a boutique wealth management firm.

Diversification

We believe in global diversification, targeting risk levels with multi-asset class, precisely allocated institutional strategies.

Discipline

Utilizing the tenets of modern portfolio theory, we make decisions based on unemotional analysis and academic research.

Alternative Investments

Our direct access to alternatives including private equity and real estate allows Principia to add a new dimension to asset allocation that many firms have not been able to attain.

OVERVIEW

• The vast majority of people who call themselves "financial advisors" or some similar term are actually financial product salespeople who do not have a fiduciary relationship with their customers
• We believe that commissions and proprietary products entice advisors to make recommendations that are often not in their clients' best interest
• We work on a fee only basis and utilize solutions that avoid sales loads, 12b-1 fees, contingent deferred sales charges, or commissions of any kind.